The Basics of Branding in Marketing

A brand is a characteristic or group of characteristics that distinguish one company from another. A brand often includes a name, slogan, logo or symbol, design, brand voice, and other elements.

The Advantage of Using Media Buying Services

Media buying is the process of commercial enterprises, brands, businesses, governments, or other organizations gaining advertising or media space and time to run ads on digital and/or offline platforms and monitoring how the ad is performing.