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Search Engine Marketing is a new marketing strategy that your business can use. You pay to display your ads on different search engines: Google, Bing, and Yahoo. They’re usually labeled as “sponsored” or “ad”. SEM has been so relevant today. It allows you to stand out, connect with your target, and get fast results. Through … Read more
Still thinking of ways to get noticed amidst the competition? One powerful way to do this is through SMS marketing. Yes, it may seem old, but it can still work wonders. In fact, SMS marketing is still trusted by a lot of people nowadays. Ask yourself this: Do I check my emails or SMS more? … Read more
Every online business has now been taking all their efforts to social media platforms, and you might wonder: Is email marketing still effective? The answer is a definite ‘yes’. Email marketing is still powerful for your marketing strategies. It still proves to maximize your reach in the online world. It offers a unique way for … Read more
Branding. We encounter it every single day. From the logos on our morning coffee cups to the songs repeatedly playing on our heads. But what does it truly mean? Branding is how every company introduces itself to the whole world. It’s something that sets them apart from the others. Today, as we are more and … Read more
Right now, the word “content marketing” has been the talk of the business community. If you’re new to this, content marketing simply means using helpful and consistent content. Some examples are articles or videos – anything that attracts people to your business. Whether you’re a small business looking for content marketing tips or have been … Read more
Imagine being on your first day of school. You’re joining a new class and are introducing yourself. You’ve got to get their attention to make new connections, right? So you think of a catchy line but what do you say next? That determines if they stay for a chat or politely excuse themselves. Think of … Read more
Essentially, Search Engine Optimization (SEO) is known for the different strategies and techniques to improve a website’s ranking. It is your ultimate goal to make your site appealing to search engines. It places you higher in search results and leads to greater potential. SEO is generally categorized into two main types: On-Page SEO and Off-Page … Read more
A user-friendly website has always significantly contributed to every online business’s success. Although also a significant component, on-page Search Engine Optimization (SEO) has been overlooked. On-page SEO has always been the backbone of every successful website. It is the driving force that can enhance your visibility on the internet. It makes your website discoverable, accessible, … Read more
Are you starting your business online? Or are you trying to improve your online presence but don’t know where to start? Having a solid online presence is crucial for both individuals and businesses. To tell you the truth, it’s not enough to just be present. But being easily found on the internet is a huge … Read more
Have you been looking for ways to transform your website visitors into customers? If you nodded, welcome to the exciting Conversion Rate Optimization (CRO) world! Imagine having the ability to fine-tune your digital marketing strategies to captivate your audience, boost sales, and achieve your business objectives. We will dive into the basics of CRO, exploring … Read more