Our team of ppc experts are constantly ahead of the curve, scaling alongside the evolution of ever-changing platforms through key takeaways and extensive learnings.
From Google to Bing, AdRoll to display network, we craft pay per click (PPC) ad campaigns that improve both the volume and the quality of your leads by targeting the right keywords for relevant audiences.
We capture top-funnel traffic and transform it into bottom-funnel conversions through rapid experimentation. We leverage intent — that’s what makes this channel unique — where the traffic isn’t ever fully cold.
We take a deep dive into your pay per click campaign objectives and your site visitors to understand and drive the traffic you need to reach your goals. By unlocking high-quality consumer intent, we fuel rapid and measurable growth through relevant and quality leads.
We execute our proprietary paid search strategies on key search engines such as Google and Bing. Our main deliverables include keyword research, ad copy, campaign management, reporting, and much more. Freedom Media’s PPC strategies are based on extensive learnings from Fortune 500 companies and VC-backed startups, and our squads tailor the unique strategies to the unique needs of each partner.
Unlike search engine optimization (SEO), PPC execution requires a designated daily, weekly, and monthly budget. These ads often appear at the top of a SERP, and you only pay when users click on your ads. The PPC channel is unique because it has commercial intent, meaning customers are more likely to purchase your product or service from this channel. At Freedom Media, we develop holistic strategies that tap into the unique benefits of various channels in order to pull the necessary levers to unlock sustainable, long-term growth.
Here at Freedom Media, our PPC specialists all have a minimum of 5 years of experience and have worked across numerous industries and clients. As a PPC management agency we understand the full scale of a PPC strategy and treat it as a critical component of a brand’s growth digital marketing strategy.