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Audience reach is an essential for brands to succeed in today’s hyper-competitive digital environment. Social media advertising is one dynamic and potent way of engaging a multifarious audience, but most companies still fail to utilize the exposure they can get from this. With diverse social ads, companies can achieve maximal reach in their audience to … Read more

In today’s fast-paced world of digital marketing, businesses are always on the lookout for new ways to get the most out of their investments. Video marketing has emerged as a game-changer, transforming how brands connect with their online audiences. So, why is video marketing so powerful? Let’s explore what makes it effective and how it … Read more

Email marketing is still one of the most effective ways to reach customers, drive engagement, and boost sales. However, the success of an email marketing campaign is based on only one thing—deliverability. One sure-shot approach to further enhance deliverability and make sure your emails get into the inbox of your audience is using a dedicated … Read more

Lots of businesses pour time and money into digital marketing every year hoping it’ll boost their success. But let’s be honest, sometimes those plans flop. Talk about frustrating. Luckily, there are a few key things you can do to guarantee your digital marketing kills it for your business. Figure Out Your Goals and Make Sure … Read more

The holidays are closing in fast, and it’s time to start prepping an e-commerce plan if you want your business to cash in. With surveys showing that 92% of adults in the US are expected to spend over $800 on average during the holidays, and 58% of them are planning to shop online, there is … Read more

Let’s face it – people today have short attention spans. We’re constantly bombarded with content vying for our focus. That’s why short-form videos that quickly communicate key information are so popular lately across social platforms. Smart brands are catching on and incorporating short videos into their social strategies. These snackable clips grab eyes, spark meaningful … Read more

Nowadays, most brands have a tricky time connecting with people. Between annoying online ads and boring marketing emails flooding inboxes, it’s no wonder messages get ignored. But breaking through the digital clutter to have real conversations remains a challenge. Enter conversational marketing– an approach centered on meaningful, individualized brand-customer interactions across digital channels. When done … Read more

In today’s fast-paced digital marketing world, SMS (short message service) and email take center stage, each with its unique perks and pitfalls. Understanding how these channels stack up can help you choose what works best for your marketing strategy. Let’s break it down, looking at character limits, open rates, converting customers, permission rules, and automation … Read more

Search Engine Marketing is a new marketing strategy that your business can use. You pay to display your ads on different search engines: Google, Bing, and Yahoo. They’re usually labeled as “sponsored” or “ad”. SEM has been so relevant today. It allows you to stand out, connect with your target, and get fast results. Through … Read more