Creating a Successful Digital Marketing Strategy

Lots of businesses pour time and money into digital marketing every year hoping it’ll boost their success. But let’s be honest, sometimes those plans flop. Talk about frustrating. Luckily, there are a few key things you can do to guarantee your digital marketing kills it for your business. Figure Out Your Goals and Make Sure … Read more

Get a Head Start on Your Holiday E-Commerce Strategy

The holidays are closing in fast, and it’s time to start prepping an e-commerce plan if you want your business to cash in. With surveys showing that 92% of adults in the US are expected to spend over $800 on average during the holidays, and 58% of them are planning to shop online, there is … Read more

Short Form Videos for Social Media Marketing

Let’s face it – people today have short attention spans. We’re constantly bombarded with content vying for our focus. That’s why short-form videos that quickly communicate key information are so popular lately across social platforms. Smart brands are catching on and incorporating short videos into their social strategies. These snackable clips grab eyes, spark meaningful … Read more

How Smart Brands Boost Sales With Conversational Marketing

Nowadays, most brands have a tricky time connecting with people. Between annoying online ads and boring marketing emails flooding inboxes, it’s no wonder messages get ignored. But breaking through the digital clutter to have real conversations remains a challenge. Enter conversational marketing– an approach centered on meaningful, individualized brand-customer interactions across digital channels. When done … Read more

SMS Marketing vs Email Marketing: Making the Right Choice

In today’s fast-paced digital marketing world, SMS (short message service) and email take center stage, each with its unique perks and pitfalls. Understanding how these channels stack up can help you choose what works best for your marketing strategy. Let’s break it down, looking at character limits, open rates, converting customers, permission rules, and automation … Read more

A Comprehensive Guide to Setting Up Your First SEM Campaign

Search Engine Marketing is a new marketing strategy that your business can use. You pay to display your ads on different search engines: Google, Bing, and Yahoo. They’re usually labeled as “sponsored” or “ad”. SEM has been so relevant today. It allows you to stand out, connect with your target, and get fast results. Through … Read more

Best Practices in Building a High-Quality Email List

Every online business has now been taking all their efforts to social media platforms, and you might wonder: Is email marketing still effective? The answer is a definite ‘yes’. Email marketing is still powerful for your marketing strategies. It still proves to maximize your reach in the online world. It offers a unique way for … Read more

Understanding Your Target Audience: The Key to Effective Content Marketing

Right now, the word “content marketing” has been the talk of the business community. If you’re new to this, content marketing simply means using helpful and consistent content. Some examples are articles or videos – anything that attracts people to your business. Whether you’re a small business looking for content marketing tips or have been … Read more