Videos are a powerful medium for businesses to effectively engage their customers and generate brand awareness. They are growing in popularity due to the availability of affordable video creation software and the convenience that comes with watching videos online. This article will explore why videos are essential for B2B marketing and how they can be used creatively to make an impact. We will also examine the benefits of video for B2B marketing and how to use it effectively to reach the right customer base. Finally, we will discuss various strategies and technologies that can be used to maximize the impact of videos in B2B marketing.

Video Marketing Trends In B2B Market

With the rapid rise of digital marketing, businesses are paying more and more attention to video marketing to promote their products or services. Utilizing the power of video to reach potential customers in innovative and creative ways can add an entirely new dimension to your marketing efforts. The B2B market presents unique challenges and opportunities as far as video marketing is concerned, and many companies are leveraging a variety of video strategies to engage potential customers and boost their sales.

Video marketing can help you engage with your target audience, create relationships and generate leads. Here are some of the key video marketing trends in the B2B market that you should be aware of. 

  • Embracing Vertical Videos: Since people are increasingly viewing videos on their mobile phones, vertical videos are becoming more popular in B2B marketing. This format is conducive to mobile interfaces and makes it easier for consumers to watch videos even on a small screen. Vertical videos also stand out when featured in social media news feeds, as more horizontal videos in more traditional formats. 
  • Using Explainer Videos: Explainer videos help potential customers understand complex concepts and services provided by a business quickly and clearly. Explainer videos are fun, creative, and often interactive, which makes them stand out from traditional marketing campaigns. These videos can be created to target different stages of the sales funnel, from introducing a product to giving in-depth tutorials.
  • Focus on Quality: Creating high-quality videos is essential for B2B businesses to reach their customer base and build trust. High-quality videos look professional which communicates the importance of quality for your brand. Low-quality videos with bad lighting, audio, and backgrounds can lead to a negative impression of your product or service.
  • Leverage Influencers: Influencers have become more important for B2B businesses. Leveraging influencers via sponsored videos can help attract attention from potential customers by promoting your product or service from a credible source.
  • Testimonial Videos: Testimonial videos are an excellent way to build credibility and trust with potential customers. Testimonial videos offer reassurance to those looking to try out a product or service and can help create brand recognition. 

Video marketing is growing in popularity, and many B2B businesses are utilizing video marketing strategies to reach potential customers in creative and innovative ways. By understanding and implementing the key trends in video marketing, you can leverage the power of video to increase your lead generation, potential customer engagement, and, ultimately, your sales.

Strategies To Create A Compelling Video Content

As information technology becomes more and more intertwined with our daily lives, so does the concept of video content. Content marketers are embracing this trend with gusto, understanding that video is now the most effective way of delivering a message. 

Though video content offers many advantages, it can be difficult to ensure that your video resonates with the intended audience. Luckily, there are some simple strategies you can use to create compelling video content.

1. Know Your Audience:

The first step in creating compelling video content is to understand who you’re targeting. It’s essential to get a grasp of your audience’s likes and dislikes, their expectations and needs. It’s only when you truly understand your audience that you’ll be able to create the kind of content they’ll respond to.

2. Establish A Goal:

Before actually creating your video, it’s important to decide what your goal is. This could be anything from generating leads, educating viewers or simply spreading brand awareness. Once you have a goal in mind, the video’s content can be tailored to meet that particular goal.

3. Create An Engaging Story:

Your video has to be told in a story format. Having a narrative arc will keep viewers engaged. It’s also important to create a sense of suspense and anticipation—make them excited to see what will happen next.

4. Use Quality Visuals:

No matter what kind of video you’re creating, one of the most important aspects is quality visuals. Whether you’re using motion graphics or employing the services of a professional videographer, it’s essential to ensure that your images are crisp, clear and aesthetically pleasing.

5. Use Compelling Music And Sound Effects:

In addition to excellent visuals, great music and sound effects can take a video to the next level. The soundtrack of your video will help to engage viewers and emphasize key messages.

6. Keep It Short And Sweet:

No one has the time to watch long, drawn-out videos. Keeping your videos short and sweet is key to improving viewer engagement and retention. Aim for your videos to be under three minutes, if possible.

Creating compelling video content is an art – one that requires thought, effort, and creativity. But by following these simple tips, you’ll be able to craft videos that will truly engage and captivate your viewers.

Benefits Of Using Videos In B2B Marketing Strategies

Video is becoming increasingly popular as a marketing tool, even in the world of B2B. Using videos in B2B marketing strategies can help you reach your marketing goals and engage potential customers more effectively than traditional methods. Here are some of the top benefits of using videos in your B2B marketing strategy. 

  • Captures Attention: Videos are an effective way to grab the attention of your target audience. In today’s fast-paced world, videos help you stand out amongst all the other content out there. Videos are also more likely to be shared, which can help you reach wider audiences and create more brand awareness. 
  • Demonstrates Value: Videos are a great tool for demonstrating the value of your product or service. Through videos, you can show off your products in action, highlight customer testimonials, or explain how your service works. This will help you gain credibility with prospective customers and make it easier for them to understand how your product or service can benefit their business. 
  • Builds Credibility: By showing potential customers how you value their business, you can build credibility as a trustworthy and professional organization. Videos can demonstrate how established and experienced you are in the industry while also showing potential customers that you understand their needs. 
  • Connects With Potential Customers: Videos can help build a personal connection with your potential customers. You can use videos to explain how your product or service can solve their problem and make their lives easier. This will make it easier for potential customers to trust you and be willing to work with your company. 
  • Increases Visibility: Videos can help you increase your visibility by providing content that viewers are likely to share through their social networks. Videos are also more likely to be featured in search engine results, which can help you build better brand awareness and bring in more customers.

Overall, using videos in your B2B marketing strategy can be very beneficial. Videos can capture the attention of potential customers, demonstrate the value of your product or service, build credibility, connect with potential customers, and increase your visibility. Utilizing videos in your B2B marketing strategy will help you target the right customers and generate more leads.

Creative Ways To Use Videos On Various Channels

Video content is a powerful tool for any business. It can be used in various channels to engage customers and build your brand. In this article, we’ll discuss some creative ways you can use videos to promote your business on some of the most popular channels. 


YouTube is an excellent platform for sharing video content. You can create videos introducing your business and showcasing your products and services. You can also create educational videos and explainer videos to help customers understand your offerings more easily and engage with your brand. Additionally, you can host Q&A sessions, interviews with industry leaders and customers, and even live-streaming events. 

Social Media

Social media is a great place to promote your business using videos. You can share brief and engaging videos to gain traffic and build relationships with customers. You could post short videos about your products and services, or stories featuring your staff and customers, or even funny skits to entertain your followers.


Videos can be an effective way to capture customer attention in an email. You could use a creative and eye-catching video thumbnail as the featured image of a promotional email or newsletter and include a shorter video showcasing your products or services. Additionally, you can send longer videos with more detailed information about your business, such as a short documentary about your company’s history and culture. 

Websites & Landing Pages

Adding videos to your website or landing page can be a great way to engage customers and build trust. You can add a short video introducing your business and explaining why customers should choose you. Additionally, you can have videos showcasing customer success stories and reviews, as well as educational videos on how to use your products. 

At the end of the day, there’s no one-size-fits-all approach to using video content. You’ll need to experiment and find what works best for your business. However, with these creative ways to use videos in various channels, you’ll be well on your way to creating engaging and compelling video content that your customers will love.

Tips To Measure The Effectiveness And Success Of Your Video Strategy

If you’re looking to measure the success of your video marketing strategy, you’ve come to the right place. Your video marketing strategy should be an integral part of your overall marketing plan, and it should be tracked carefully in order to know how effective it is. Here are some tips to help you measure the success and effectiveness of your video strategy.

  • Track Video Engagement: Use analytics to measure the performance of your videos, such as views, likes, shares, and comments. This will help you get an idea of how viewers are engaging with your content and the reach you have achieved.
  • Monitor Social Performance: Pay attention to how many views and engagements your videos are receiving on social media platforms such as YouTube and Facebook. This will enable you to assess the level of engagement and the success of your video campaigns.
  • Measure Content Performance: Keep track of which of your videos are garnering more views and interactions. This way, you will understand which topics are resonating more with viewers, allowing you to produce better, more targeted content in the future.
  • Analyze Campaign Performance: Track how well your campaigns are doing to identify which campaigns are the most successful. This can help you create more effective videos in the future, while also allowing you to adjust your budget accordingly.
  • Collaborate with Influencers: Working with influencers can be an effective way to reach a wider audience and create high-quality content. Analyzing the engagement of your influencer partner’s posts and campaigns will also help you better understand how well your strategy is performing.

By following the tips above, you can measure the effectiveness and success of your video marketing strategy. Tracking metrics and analyzing the performance of your videos, campaigns and influencer partnerships will enable you to identify areas where you can make adjustments and improvements. This, in turn, will help you boost the reach and success of your campaigns.

Elevate Your B2B Video Marketing with Freedom Media Group

For powerful and high-quality b2b video marketing, Freedom Media Group is here to help. We use our talented, experienced team and exciting video techniques to help you stand out in an increasingly digital world. Our video-driven strategies and creative campaigns are designed to help you attract the attention of target audiences, build brand identity, maximize return on investment, and increase ROI. With Freedom Media Group, you don’t just get high-impact video marketing, you get results.

Let Freedom Media Group help you engage and activate your target audience with fun and interactive video content. Connect with us today and start seeing real results with your b2b video marketing!

Bottom Line

In summary, videos are a powerful tool for B2B marketing that can be used in a variety of creative ways. Use videos to create engaging content that educates and entertains your target audience and drives them further down the decision-making funnel. This approach has proven to be successful time and time again, and implementing it into your B2B marketing strategy can help you create a loyal, engaged consumer base. Videos can positively impact both brand awareness and online conversions, so make sure to leverage them for maximum success.