Importance of Email Marketing for E-Commerce Businesses

Those who believe that managing an online store is an easy process may not notice this post, but many e-commerce businesses can prove that it may be a struggle at times.

If you are looking for ways to improve your online presence management and business results using the email marketing tool, you just found the correct place. We’ll be discussing the power of email marketing when it comes to digital marketing.

Operating an online store includes inventory management, accounting, marketing, sales, customer support, and other important processes. Also, store owners should always find time to develop an email marketing strategy. Well-structured email marketing campaigns can help you attract visitors and turn them into longevity-worthy customers.

You can surely have these email campaigns personalized and automated at your preferred time. Let’s go into the great e-commerce email marketing techniques to attract new customers and turn existing buyers into enthusiastic fans.

Ways to Enhance Email Marketing in E-Commerce

  • Content and Designs of Emails

A well-designed e-mail marketing messaging system must be maintained, as well as its responsiveness. It doesn’t have to be packed with vibrant images or GIFs.  Text-only kind of messages will do, just ensure that these basic rules apply:

  1. Easy to Read Emails
  2. Mobile Compatibility
  3. Call-to-Action Option
  4. Interesting for the Readers
  • Exceptional Welcome Email 

They say that first impressions last. Hence, having a good welcome email that creates a great first impression can surely help create a reputable name that will last. This will increase open rates than other emails.

  • Sending of Promotional Sales Emails

Traditional promotions are aimed at attracting all subscribers. Seasonal and contextual email marketing campaigns effectively draw the attention of those who haven’t taken a step from visitors to consumers.

  • Targeting Audiences Using Personalized Emails

E-commerce businesses can often focus on multiple audiences. If you want to reach multiple audiences, know that you can’t do that with a single message, you definitely need to go personalized.

Personalized email is a helpful option to maintain a good experience for your customers, and further motivates them to purchase your items. You can segregate your audience based on age, education, gender, income, and other factors to know which perfect products suit them.

  • Ensuring Customer’s Satisfaction on the Products 

Long-service store owners surely know the relevance of treasuring the connections between them and the customers after the purchase has been made. Just make sure that your customers will be fully satisfied through additional good deals, and through providing helpful links.

  • Provide Exclusive Discounts for Long-Time Customers

All retailers want their customers to return to the store repeatedly. Regular customers “nurture” the e-commerce business and help with business growth. Having said that, the creation of special loyalty deals for your best customers is the most uncomplicated way to keep and value your loyal audiences.

  • Proactively Sending Emails for Abandoned Buyers

All shopkeepers always keep in mind that 75% of shoppers leave their shopping cart. However, the optimistic part of the trader recognizes that this does not mean that these sales will be gone forever, as email addresses of customers may be left from these abandoned orders before finishing the purchases. Email great offers for a limited time to return your visitors to your abandoned cart and increase conversions.

  • Request for Reviews 

Long-time customers can absolutely help with the filling up the review base which can help getting new customers. Most new buyers prefer stores with positive reviews before placing the purchase. Don’t be hesitant in asking them out to give a review to help with your brand.

  • Email List Expansion 

Email list shrinks significantly each year, so getting new subscribers and increasing your mailing list is a permanent goal. There are several options, but attracting new customers during checkout is one of the most effective way. The  best time to ask a user to subscribe is when the user reaches the peak of the purchase decision.


There are so much points you can still add to this list, but these steps are good enough to help us understand the importance of email marketing when it comes to e-commerce businesses. Do not be tired of trying new tools to help with your business which will eventually help with its growth.

And if you are looking for a partner when it comes to Email Marketing for your business, Freedom Media is here to help you out. Visit us now and get your free consultation!