How will ChatGPT change marketing? The answer, plus 12 use cases (with prompts!) for using ChatGPT in marketing, and 6 marketing tools that leverage GPT3.
ChatGPT in Marketing: In-Depth Guide with Tools, Strategies & Examples
Artificial Intelligence (AI) has been utilized in marketing strategies n recent years and has grown more intelligent with every additional rendition. This prompts us to ask the question, how far will AI in marketing go and could it replace certain marketing roles or even entire teams in the near future? With the recent launch of Open AI’s ChatGPT this has been a very real concern at the forefront of every marketer’s mind over the last 2 months.
ChatGPT is an AI chatbot that utilizes a natural language processing model called GPT-3 that was developed by OpenAI. A variety of industries, including marketing, have used it as a tool to improve and automate customer interactions and improve their overall customer experience. I have personally used ChatGPT to write blog post outlines, meta info, and even code, but I have also had friends use the tool for things like product descriptions, website copy, and even event planning.
Since the launch of ChatGPT in November 2022, the world hasn’t stopped talking about it. We have seen many use cases and ideas on how to use it but we haven’t seen enough comprehensive use cases of how we can leverage it in marketing. In this blog post, we will explore how the generative AI tool, ChatGPT, can be used in marketing, including the tools and strategies that can be employed, and what the future of marketing looks like because of ChatGPT and other language models.
How Can Marketers Effectively Leverage ChatGPT?
ChatGPT and SEO: Keyword Research, Clusters, and Topic suggestions
1. Asking ChatGPT for Keyword Research
ChatGPT can help you start a keyword research plan with only a few simple questions. Start by telling ChatGPT what primary keyword you would like to rank for and then asking it what supporting keyword you should rank for. You’re going to find that the answer might not be 100% applicable to your specific use case, but it is designed to give you a starting point. Remove the keywords that you feel are irrelevant to your brand.
Another important aspect of keyword research is identifying each keyword’s search intent. This enables you to write relevant content and seed in keywords on relevant website pages that appeal to the user’s end goal. So next, ask ChatGPT, “Organize the following keyword list in groups based on their search intent, whether commercial, transactional or informational.
Now you’ve begun the basic steps to a keyword research plan without having to download additional tools or have little to no SEO knowledge.
2. Asking ChatGPT for Topic Clusters
Utilizing ChatGPT to help you create content clusters that can help you begin the process of creating an effective pillar page outline. To ask ChatGPT for content clusters say:
The first group, SEO agency related keywords, are all about the agency itself and what it does. The second group, Business related keywords, are about the specific industries or types of businesses that the agency works with. The third group, Services related keywords, are about the different services that the agency provides. The fourth group, Expertise related keywords, are about the expertise and level of knowledge the agency possesses.
This ideation is a perfect place to start if you’re attempting to build out or add a larger cluster strategy. Having these ideas out in front of you can help you identify connective elements between each subject which makes it easier to plan a cohesive plan moving forward.
3. Asking ChatGPT for Topic Suggestions
Ask ChatGPT to generate a list of the most frequently asked questions related to your primary keyword that are relevant to your target audience.
This will enable you to create quality content that can help you gain features in SERP results and provide the most value to your audience. These questions can be answered in a Frequently Asked Questions section on your website, individual blog content pieces, or even social media posts.
ChatGPT and SEO: Keyword Research, Clusters, and Topic suggestions
1. Asking ChatGPT to Help You Debug Code
In this video by Front Dreams, they ask ChatGPT to help them debug their footer code. With a simple prompt of “Help me fix this:” and copy/pasting their slice of code, ChatGPT returned the fixed code in seconds with an explanation of what it changed. Watch how it was done, below!
ChatGPT and PPC: Writing ad copy, keyword research, and campaign structure
1. Writing ad copy
ChatGPT can be a great tool to help you write high-converting PPC headlines. In order to ask ChatGPT for a list of Google ad headlines ask this: “Write 5 high-converting headlines for a google ads campaign containing the keyword “seo agency” in 90 characters including spaces.”
It’s important to remember that ChatGPT is a generative pre-trained bot and only has access to its training data. So as more people use the platform, the better its responses will be, but until the AI is further developed it’s best to use it as an idea initiator rather than an idea generator. That means that these headlines can be used to give you a general direction for your own headline generation.
2. Keyword research
Keyword research for paid ads can be done in a very similar way to keyword research for SEO. If you’re developing a ppc campaign you’re going to want to target keyword variations and synonyms in your campaign. A quick and easy way to build a keyword variation list is to use this ChatGPT prompt, “Create a list of keyword variations and synonyms for “keyword” for a ppc campaign.”
ChatGPT began to give me a list of over 50 different keyword variations. However, something I noticed is that there were a few duplicates. So although this is a quick and easy way to create a keyword list outline it will still require a set of human eyes to refine and decide which keywords are fully appropriate and applicable to their campaign.
3. Campaign structure
In my opinion, this was probably one of the most helpful and robust answers from ChatGPT. I gave ChatGPT a simple prompt of, “Create a ppc campaign structure for keyword “_____”. In return it delivered 3 different ad groups with focus keywords, supporting keywords, and headlines.It also went a step further and gave me suggested campaign settings. If you’re designing ppc campaigns for an unfamiliar product or you have minimal ppc experience then this can be a great tool to give you a place to start designing your first campaign.
ChatGPT and Copywriting: Blog Post Outlines, Social Media Captions
1. Blog Post Outlines
Once you’ve completed your keyword research and know the questions your audience is frequently asking, then it’s probably time for content marketing. Unsurprisingly, ChatGPT can help you with this too! In fact, ChatGPT helped me create an outline for this blog that you’re reading. I started by asking chat-gpt bot, “Please write me a blog about ChatGPT in Marketing: In-Depth Guide with Tools, Strategies and Examples” and this is what it returned:
