EXPAREL Case Study
We helped EXPAREL achieve 307% increase in HCP sign ups for the 3rd consecutive year.
57%
Website Traffic
46%
Organic Sessions
106%
More HCPs Connected Directly With EXPAREL
Working with the NoGood squad has been a game changer for our marketing efforts.
Their data-driven approach and focus on rapid experimentation has helped us make informed decisions that have significantly increased our ROI. Their strategies and tactics have helped us elevate our marketing efforts across all of our franchises, resulting in a significant increase in measurable impact for our advertising dollars. The team is a pleasure to work with, and we highly recommend them to any organization looking to take their marketing efforts to the next level.
Director of Marketing, EXPAREL
Who is
EXPAREL?
EXPAREL, a subsidiary of Pacira Biosciences, is a cutting-edge, long-acting non-opioid anesthetic that effectively manages postsurgical pain.
Since its introduction in 2012, over 9 million patients have received EXPAREL as a safe and effective alternative to opioids. The product is administered by local injection directly at the surgical site, where it gradually releases bupivacaine over time, providing sustained pain relief without the risks associated with opioids and other narcotics.
The Challenge
- The need to stand out amidst rising competition and enhance online presence
- Difficulty in attracting high-intent traffic that converts to leads
- Low awareness of non-opioid treatment options and alternatives
- Barriers to developing executing effective marketing campaigns to attract high-quality leads
Key Results
Since we began our partnership with EXPAREL, we have seen remarkable growth in both healthcare providers and patients. We have seen a 120% increase in sessions, driven by a 20% decrease in bounce rate, a 28% increase in time spent on the EXPAREL website, and an increase in the number of pages viewed per session.
Our team at NoGood achieved record-breaking results by using a variety of tactics including audience refinement, rapid experimentation, conversion rate optimization, user behavior analysis, and consistent coordination with the EXPAREL team. As a result, the number of sessions at HCP increased by 57%, while the number of patients increased by 48% year-over-year. By creating and delivering content based on deal flow and franchise type, we were able to refine our audience, resulting in a 307% increase in key HCP conversion scores and a 340% increase in key patient conversion scores. These results demonstrate the effectiveness of our approach and the value of our partnership with EXPAREL.
57%
Increase in Website Traffic
46%
Increase in Organic Sessions
106%
Increase in Direct Traffic
307%
More HCPs Connected Directly With EXPAREL to Integrate Into Their Practice
Services Provided
- Performance Marketing Strategy & Execution
- Paid Search & DisplayPaid Social (Facebook, Instagram, Linkedin, YouTube)
- Website UX Analysis & Conversion Rate Optimization
- Campaign Creative Strategy
- SEO Strategy & Execution
- Growth Analytics & Executive Dashboards
Approach
Squad
Queenie Leung
Sr. Growth Strategist
Sarah Murphy
Growth Marketing Manager
Theano Dimitrakis
Growth Marketing Manager
Ben Kuriakose
Growth Marketing Manager
Helena Yang
Creative Strategist
Ryan Sylvestre
Growth Marketing Manager, SEO
Creative Samples
In our efforts to promote the EXPAREL brand through display advertising, we found that certain ad creatives performed particularly well. These creatives were designed to effectively communicate the benefits of EXPAREL as a non-opioid pain management solution and resonated with our target audience of healthcare providers and patients.
