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Recent articles

Creating a Successful Digital Marketing Strategy

Creating a Successful Digital Marketing Strategy

Lots of businesses pour time and money into digital marketing every year hoping it’ll boost their success. But let’s be honest, sometimes those plans flop. Talk about frustrating. Luckily, there are a few key things you can do to guarantee your digital marketing kills it for your business. Figure Out Your Goals and Make Sure […]

Get a Head Start on Your Holiday E-Commerce Strategy

Get a Head Start on Your Holiday E-Commerce Strategy

The holidays are closing in fast, and it’s time to start prepping an e-commerce plan if you want your business to cash in. With surveys showing that 92% of adults in the US are expected to spend over $800 on average during the holidays, and 58% of them are planning to shop online, there is […]

Short Form Videos for Social Media Marketing

Short Form Videos for Social Media Marketing

Let’s face it – people today have short attention spans. We’re constantly bombarded with content vying for our focus. That’s why short-form videos that quickly communicate key information are so popular lately across social platforms. Smart brands are catching on and incorporating short videos into their social strategies. These snackable clips grab eyes, spark meaningful […]

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The Basics of Branding in Marketing

The Basics of Branding in Marketing

A brand is a characteristic or group of characteristics that distinguish one company from another. A brand often includes a name, slogan, logo or symbol, design, brand voice, and other elements.

The Advantage of Using Media Buying Services

The Advantage of Using Media Buying Services

Media buying is the process of commercial enterprises, brands, businesses, governments, or other organizations gaining advertising or media space and time to run ads on digital and/or offline platforms and monitoring how the ad is performing.

Learning the Relevance of Putting Video Testimonials on Your Landing Page

Learning the Relevance of Putting Video Testimonials on Your Landing Page

The voice of the video is a great way for potential customers to see and hear what your current customers have to say about your business.

Leveraging Consumer Psychology for Conversion Rate Optimization

Leveraging Consumer Psychology for Conversion Rate Optimization

In the highly competitive world of e-commerce and digital marketing, successful businesses understand the importance of Conversion Rate Optimization (CRO).

Maximizing ROI Through Effective Email Marketing Strategies

Maximizing ROI Through Effective Email Marketing Strategies

Email marketing plays an essential role in a small business’s overall marketing strategy. Effective email campaigns drive website visits, generate leads, and increase conversions;

Measuring Success: A Guide to Evaluating Your Content Marketing Strategy

Measuring Success: A Guide to Evaluating Your Content Marketing Strategy

Content marketing has become increasingly important in today’s world of digital technology, providing businesses of any size with the ability to draw in and interact with the people they are aiming to serve.

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