In today’s digital age, customer trust is paramount. One of the most effective ways to build this trust is through displaying testimonials on your website.

Testimonials not only provide social proof but also help in converting potential customers into loyal clients. So, this article will guide you through how to display testimonials on a website effectively.

Let’s start with the best practices!

Best Practices on How to Display Testimonials on Website Pages

According to reports, 88% of consumers trust online reviews as much as personal recommendations. But, how you present testimonials can greatly affect their credibility and persuasiveness.

To help you get the most out of your testimonials, you should know the best practices for displaying them. These strategies will ensure that your testimonials are not only seen but also have the maximum impact on your audience.

Choose Authentic Testimonials

Authenticity is key. Select testimonials that reflect genuine customer experiences. Avoid overly promotional or generic testimonials, as they can come across as fake. Real names, photos, and even video testimonials add a layer of credibility.

Use a Variety of Formats

Don’t limit yourself to just text. Incorporate different formats such as video testimonials, audio clips, and written reviews with customer photos.

Video testimonials, in particular, can be very engaging. In fact, 79% of people say they’ve been convinced to buy or download a software or app by watching a video testimonial.

Highlight Key Messages

Make sure to highlight the most impactful parts of your testimonials. Use bold text or pull quotes to draw attention to key phrases. This makes it easier for visitors to quickly grasp the value your product or service provides.

Place Testimonials Strategically

The placement of testimonials on your website is crucial. They should be easily accessible and strategically placed where they can influence decisions. Key locations include the homepage, product pages, and near call-to-action buttons.

Keep It Updated

Regularly update your testimonials to keep them relevant. An outdated testimonial can make your business seem inactive. Encourage satisfied customers to leave reviews and make it a habit to refresh your testimonials section periodically.

Design Tips for Testimonials

It’s clear that the right approach can significantly enhance their effectiveness. However, the presentation is just as important as the content.
Good design can amplify the impact of your testimonials, making them more engaging and trustworthy. The following are design tips for testimonials that ensure they seamlessly integrate into your website.
  • Consistent Design: Ensure your testimonials match the overall design of your website. Use consistent fonts, colors, and styles to make them blend seamlessly with your site’s aesthetic.
  • Responsive Design: Your testimonials should look great on all devices. With most web traffic coming from mobile devices, testimonials must be easily readable on smaller screens.
  • Visual Appeal: Incorporate images and videos where possible. Visual elements can significantly enhance the appeal of your testimonials. According to a study by MDG Advertising, content with relevant images gets 94% more views than content without.

In Closing

Knowing how to display testimonials on website pages effectively can significantly boost your business’s credibility and conversion rates. By following these guidelines on how to display testimonials on your website, you can enhance your brand image, attract more customers, and make a powerful impact.

Ready to take your website to the next level? Don’t hesitate—reach out to Freedom Media today and let us help you maximize your website’s potential!