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Recent articles

The Benefits of Performance Branding for Your Customers

The increased availability of products and services to consumers in today’s ever-changing environment has forced businesses to search for innovative ways to distinguish themselves and appeal to their desired customers.

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The Basics of Branding in Marketing

A brand is a characteristic or group of characteristics that distinguish one company from another. A brand often includes a name, slogan, logo or symbol, design, brand voice, and other elements.

The Advantage of Using Media Buying Services

Media buying is the process of commercial enterprises, brands, businesses, governments, or other organizations gaining advertising or media space and time to run ads on digital and/or offline platforms and monitoring how the ad is performing.