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Services
Freedom Media, Inc. is a full service direct response marketing company with a comprehensive set of integrated professional services that command results. Services are offered in Media Buying, Planning and Management. Freedom Media has the strategic knowledge and relationships to provide you with the most cost effective television media delivering the best possible Return On Investment for your campaign.
Freedom Media's team has purchased millions of dollars in media. Freedom has the resources to take you from test results to rollout in one swoop. More than just buying the media, we manage it - By Results Analysis & Reporting - We review every single purchase and make decisions based on the results on a daily basis. We filter out the bad, renegotiate the buys that are around breakeven, build upon the buys that are working, and provide the reports on the media and our actions to you daily.
Telemarketing - We assist with the selection and management of your telemarketing firm. From script review and evaluation to guiding sales conversion and upsell programs, our goal is to work with your telemarketer to further maximize your bottom line return. We also interface with your call center on a daily basis to ensure call schedules are in line with the media booked and call reports are received.
Duplication Management - We will also help you choose a tape duplication company that best suits your needs. We will work closely with your dub company and keep track of tape orders and 800 number assignments.
Consultation - As leaders in the direct response industry, our team specializes in facilitating every aspect of campaign set up. Our integrated and hands-on approach allows us to be your partner and walk you through each step of the campaign, from early stage product positioning and development to television roll-out and on to retail sales strategies. As part of our full service integrated approach we will assist you in the following areas:
- Product Evaluation - We will fully analyze your product marketability and help create a price point that not only suits the product, but best maximizes your potential for profit.
- Creative & Production - Our goal is to assist clients in hiring the right production company that best complements their message, budget and timeline. Our involvement in the creative process also encompasses guidance in scripting, production and editing, to ensure all is in line with the current infomercial and direct response sales marketplace.
- Media Funding - When the capital required to enter direct response is a barrier, Freedom Media has relationships with the most reputable sources in the industry to assist with upfront and even on-going media expenses.
- Fulfillment & Merchant Account Set Up - Choosing the right fulfillment center can be a difficult task and a very important one. Freedom will help you match your products with the right fulfillment centers and customer service departments. After all, after the sale is made, the fulfillment center is your contact with the customer.
- Web Optimization & Internet Advertising - Freedom has experience in managing websites for retail products. From optimization to search terms to lead gens to navigation and simplified shopping carts. We can provide guidance that will build up your bottom line.
- Public Relations - Once your product hits the air you will need the right companies to provide added revenue streams. We will put you in contact with companies that can help with editorials, new product pages and if you have a non talent in your program, guest appearances on programs to further brand your products.
- Backend - Mailers, auto dialing, live call customer follow up, emails, newsletters, all play a key role in developing repeat business. Freedom will set up, arrange and manage all of these components through fruition. After Market retail plans - An aftermarket sales plan is key and our team has the relationships and resources to align you with the right partners. We will assist you in developing your branding efforts that will drive continuous sales beyond your television media campaign.