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NEW YORK (AdAge.com) -- The haggling isn't done. Many ad-industry folks follow the broadcast-TV upfront until its conclusion, then figure the summer beckons and all goes slack. But what happened over the past few weeks -- the trading of some $8.5 billion worth of ad commitments to the coming fall TV season -- has ramifications that will last through the rest of the year.

NEW YORK (AdAge.com) -- Advertisers have committed between $8.1 billion and $8.7 billion to the five broadcast networks' coming program schedules, according to estimates from Advertising Age, eking out a small gain over last year's estimated $7.8 billion to $8.1 billion.

NEW YORK (AdAge.com) -- ABC has become the latest network to complete its upfront sales, as improved advertiser demand for broadcast TV helped it, like the networks that concluded upfront sales before it, sell more time in its fall schedule than last year.

NEW YORK (AdAge.com) -- CBS has wrapped up upfront sales for its 2010-2011 season, according to the network. CBS was able to secure a volume increase of somewhere in the high-teens-percentage range, according to a person familiar with the matter. NBC and ABC, meanwhile, are close to done if not already complete, according to media buyers familiar with the pace of negotiations.

NEW YORK (AdAge.com) -- How many kids' TV networks are too many -- and are there enough ad dollars to go around? As Hasbro and Discovery's The Hub gears up for an Oct. 10 launch, and with Disney readying a preschool network, Disney Junior, for early 2012, more networks are going to be clamoring for an increasingly limited pool of ad dollars.

NEW YORK (AdAge.com) -- As technology forces huge changes in consumer habits and the roles of the traditional media, the upfront itself is losing some of its oomph. Here's why.

NEW YORK (AdAge.com) -- The CW network has wrapped up its upfront sales, using a new way of packaging ad time across TV and the web to secure more money from advertisers for its coming fall season. The network joins News Corp.'s Fox in completing negotiations for the annual market, during which the big broadcast networks try to sell the bulk of their ad inventory for the coming year.

NEW YORK (AdAge.com) -- Time Warner's Turner division is trying to sell commercial time in Mr. O'Brien's new late-night show, set to debut on TBS in November, at rates some 20% above the rates that Mr. O'Brien's "Tonight Show" got on NBC, according to media buyers.

NEW YORK (AdAge.com) -- Despite projections that 2010's upfront would be completed in just a few days, the negotiations may not be over as quickly as some might have thought. ABC, CBS and NBC are pushing for aggressive price increases that ad buyers say they'd rather not pay.

NEW YORK (AdAge.com) -- News Corp.'s Fox network has already begun closing deals as part of its upfront negotiations, according to people familiar with the talks, a sign that this year's TV-advertising market is more robust than it was in 2009 and is likely to be wrapped up in days or weeks rather than months.